Make it cheaper :)
Russ Alman commented
I think you would have a lot more subscribers if you priced it at $4.95/mo with a year contract. I love the lite product BTW and have been spreading the word about it.
I think that the price is too damn high, as they say. Why not have a sliding scale? Or a low initial price and a higher "I love you" price?
I think the price is pretty reasonable. If you buy a year subscription, its less than $10 a month. For as much as I use it, this is a good value. As long as the devs keep making it better, its hard for me to complain.